Danny Lampo Weighs In on Medikal–Highest Eri Issue, Highlights Importance of Brand Protection
UK-based Ghanaian artiste Danny Lampo has added his voice to the ongoing conversation surrounding Medikal’s brief and controversial appointment of media personality Highest Eri as the Public Relations Officer for Beyond Kontrol. The appointment, which lasted just 24 hours, sparked intense public debate after fans and industry stakeholders criticized the decision due to Eri’s past comments about Medikal and his close associates. In his reflection, Danny Lampo emphasized the importance of making strategic decisions when building a team, especially in an industry where public perception and loyalty are critical to an artist’s growth. According to Lampo, team members must complement and protect the brand, not create confusion around it. “Every artiste has the right to choose who they want to work with, but the people around you must protect your brand, not divide your fanbase,” Lampo stated. “Your team should reflect your values and direction. Once the fans feel confused or betrayed, ...